creative leader
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web

creating a memorable first impression with best-practices to ensure audiences find the right content

veriforce.com redesign

desktop view of previous website (left) & new website (right)

Veriforce, headquartered in Houston, TX with offices around the globe, specializes in providing SaaS technology to industry organizations that leverage third-party workers for high-hazard work. As part of a key merger, the company was in need of a new website as part of its new brand. With a complex set of target audiences, services, and goals, I brought on a third-party agency, Tiller Digital, to assist in the project. The goals were:

  • Properly position the full range of solutions offered now and in the future

  • Optimize for lead generation and visitor conversion

  • Improve web standards for better SEO

  • Cross-leverage content throughout the site

My role: creative direction, project manager

site features

  • Responsive design

  • Retina display friendly

  • Multilingual capabilities

  • Query of customer database for registration form

  • Customer journeys by audience, persona, and industry

  • "Always accessible" navigation

  • WordPress CMS

  • Permission-based access for staff management

 

 

rapidmedical.co website build

desktop view of rapid medical

Rapid Medical Weight Loss Clinic helps people achieve their fitness goals by leveraging modern medicines and tailored weight loss plans. As an virtual care practice, their online presence needed to be professional and accessible, integrating with their physician scheduling system. A simple WordPress template was the ideal solution for this small business. The goals were:

  • Position the brand as a fast and cost-effective option

  • Properly communicate the clinic’s services

  • Cross-leverage content throughout the site

  • Effectively guide visitors from social media advertising campaigns

My role: creative direction, brand design, website design, hosting configuration

tablet and mobile views

site features

  • WordPress CMS

  • Supported template with Elementor framework

  • Responsive design

  • Retina display friendly

  • Customer journeys with CTA focus

  • Custom campaign landing page

 

 

trustedqa.com redesign

desktop view of previous website (left) & new website (right)

desktop view of previous website (left) & new website (right)

TrustedQA, Inc, located in Reston, VA, specializes in software quality consulting and staff augmentation. This cutting edge company was in need of a website redesign, and I was awarded the contract to take on the project. The first task was to solidify the brand, and ensure the overall feel of the website aligned properly. The goals of the new website were:

  • Appear as modern as the respective industry

  • Better organize site content & properly direct users

  • Improve web standards for better SEO

  • Improve ability of staff to manage website

My role: wireframes & design, coding, content management system (CMS) configuration, server configuration

tablet & mobile views

tablet & mobile views

site features

  • Responsive design

  • HTML5/CSS3 validated

  • Retina display friendly

  • "Always accessible" navigation

  • ExpressionEngine CMS

  • Permission-based client access