creative leader
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advertising

print, digital, video, & social media communication

The approach to every campaign is to understand the target audience, what the goal is, and how we measure success. The design goals are to create something that is eye-catching while effectively communicating the message.

My role: creative direction, marketing strategy, purchasing

full page magazine ad to highlight a shared mission of worker safety

full page newspaper ad to communicate an exceptional christmas experience

full page newspaper ad to communicate an exceptional christmas experience

promotional video for upcoming series, used in live production & social media

sponsored instagram ad to increase event attendance

sponsored instagram ad to increase event attendance

large format SEG ad for airport terminal to highlight regional credibility

sponsored facebook ad geo targeted to parents with kids

sponsored facebook ad geo targeted to parents with kids

full page newspaper ad to grab attention, & spark interest in private education

full page newspaper ad to grab attention, & spark interest in private education

linkedin ad designed to initiate action and use of savings calculator

full page newspaper ad to increase event attendance

full page newspaper ad to increase event attendance

sponsored facebook ad geo targeted to parents

sponsored facebook ad geo targeted to parents

video to increase live production experience for new message series. we re-titled & recorded alternate versions of songs.