The approach to every campaign is to understand the target audience, what the goal is, and how we measure success. The design goals are to create something that is eye-catching while effectively communicating the message.
My role: creative direction, marketing strategy, purchasing
full page magazine ad to highlight a shared mission of worker safety
full page newspaper ad to communicate an exceptional christmas experience
promotional video for upcoming series, used in live production & social media
sponsored instagram ad to increase event attendance
large format SEG ad for airport terminal to highlight regional credibility
sponsored facebook ad geo targeted to parents with kids
full page newspaper ad to grab attention, & spark interest in private education
linkedin ad designed to initiate action and use of savings calculator
full page newspaper ad to increase event attendance
sponsored facebook ad geo targeted to parents
video to increase live production experience for new message series. we re-titled & recorded alternate versions of songs.