branding — matt mcgee

veriforce rebrand

Following a significant merger, our team was tasked with rebranding the go-forward organization to reflect a more robust solution, technology-focused, while also maintaining the roots of the two legacy organizations. We partnered with a third-party agency to help craft and develop our story. Our team carried out the full rebrand across multiple departments, mediums, and regions. Countless sales materials, email templates, and digital properties required meticulous care and attention to ensure the brand was appropriately positioned in the market.

My role: creative direction, brand strategy

complyworks rebrand

ComplyWorks was a leading risk and compliance management solution provider in Canada, and was acquired by Veriforce in 2020. Careful consideration was given to the legacy ComplyWorks’ brand equity and a business decision was made to continue operating as ComplyWorks for a reasonable period of time. The first phase of the decision was to align a newly acquired company with the parent brand, leveraging the existing color palette and typeface. Eventually ComplyWorks would become a product line within the Veriforce offering and cease operations as ComplyWorks the company.

My role: creative direction, brand strategy

community church rebrand

The goal was to move to a modern, non-church feel and utilize a simple, versatile design. Additional phases included integration of way-finding signage, large format environmental graphics, exterior banners, app launch, and website redesign.

My role: creative direction, marketing strategy